What Elon Musk taught us with his Twitter takeover, 4 things to ponder before distributing content, what's the right amount of email personalisation - and more
In a sales outreach, Context = Observation + Insight/Problem. Plus tips on how to get into the first page of Google, how to create YouTube video scripts and more.
The 10 best posts on LinkedIn this week. Includes a 5-step decision tree that'll help convert your product into a platform, 7 steps to create evergreen content, and more 🌳
3 Tips to sell to CFOs, insane lessons from Taplio's & Tweet Hunter's multi-million $ exit, sales cheatsheets, how to overcome objections and more.
In feature this week: A massive blog SEO checklist, the only 39 tips you need to be a star email marketer, and more email marketing masterclasses.
The story of how the Seiders brothers sold YETI water coolers for $300 when others sold it for $30. The Mailchimp story of how it grew its user base to 450K. That and more in <4 minutes.
Do you hear words like "spending freeze" or "budget reviews" in customer conversations? Chances are you'll hear it more if you chase new revenues. Read on to know how to fight it efficiently.
In 2018, Sam Altman put his money where his mouth was. No wonder ChatGPT is the rage so far in 2023. Watch what he said and other leading marketing stories this week.
The story of how an entrepreneur has made a fortune selling clumsy fruits...and other leading marketing stories
If you think you're alone, you should read about Justin Welsh and the empire he's creating.
