Nobody Tells You This Truth About Scaling 👀

Hi folks 👋

It’s summer here in most parts of India already. So, if you’re in India reading this, I guess you have a fan whirring right above your head (don’t switch on the AC yet guys, please).

That reminds me of a quote I love ever since I heard it:

Going by the same logic (and at the cost of sounding negative):

• One sale doesn’t mean you should scale

• One positive customer review doesn’t mean you should scale

• One returning customer doesn’t mean you should scale

Yes, it is fine to be euphoric when one of these events happen, but don’t get carried away.

Remember 70% startups fail because they scale too early. More about it below.👇

This week, I’m splitting your favorite newsletter into different sections - Marketing, SEO, Sales, and Startups.

Let’s go!

Reading time: ~5 minutes

The Best Marketing Tips On LinkedIn This Week 📝

1. HubSpot’s content playbook is the best, right? NO! It worked for them in 2005 when SaaS itself hadn’t taken off. Today, everybody is vying for the same traffic, which means you need more quality content, says David Ly Khim.

2. A lot of content marketers make this mistake - they think more content is better. No, it’s the other around. You need to create epic content that nobody can ignore. How? ABM maestro Vladimir Blagojević has laid out 7 steps to create content that attracts your prospects like bees to flowers. 🐝

3. LinkedIn is flooded with newsletters, and I bet you get at least 17 invites to join a new one every week. That’s why Simon Chappuzeau gives you 5 simple steps to increase your newsletter acceptance rate. 🤙

4. Pipeline velocity impacts all revenue metrics - number of opportunities, deal size, win-rate, and sales cycle length. But, how do you measure it? Andrei Zinkevich explains 3 critical reasons why you should track it and an easy formula:(𝚆𝚒𝚗-𝚁𝚊𝚝𝚎 × 𝙰𝙲𝚅 × 𝙽𝚛. 𝙾𝚙𝚙𝚘𝚛𝚝𝚞𝚗𝚒𝚝𝚒𝚎𝚜)——————————————————(𝚂𝚊𝚕𝚎𝚜 𝙲𝚢𝚌𝚕𝚎 𝙻𝚎𝚗𝚐𝚝𝚑 / 𝙿𝚎𝚛𝚒𝚘𝚍 𝚒𝚗 𝙳𝚊𝚢𝚜)

The Best SEO Tips On LinkedIn This Week 👊

1. Branded keywords is where the fortune is. Why? Because they’ll have the highest CTR and highest conversion rates. Yet, marketers don’t pay much heed to it. Eli Schwartz explains why branded keywords are important and how to optimise for it.

2. The SEO legend Jake Ward gives out 8 fab tips on improving clickthrough rates. I implemented #2 here in this newsletter. Apparently, Semrush found that titles in sentence cases attracts 2.3% lesser organic clicks 😳

3. Who’s cracked Google’s featured snippets? Samantha North of course! Her website ranks for over 150 featured snippets. She explains a simple process that she used to entice Google.

The Best Sales Tips On LinkedIn This Week 😎

1. How do you send 3,000 mails a week without landing in spam? Simple formula:1 domain → 10 email ids → 80-100 emails/day/email id = 900 emails a day. Multiply it by 4 domains to get ~3K emails. But, Kévin Moënne-Loccoz explains delivery parameters that you need to remember.

What’s Cooking On Startups This Week? 🍪

1. Get this right - raising money by the boatloads and scaling fast is not success. In fact, it could lead to all kinds of problems like overpromising sales reps, high churn rates, etc. Clint Murphy tells you 15 ways to think about scaling your business in the long run. 📈

2. Converting a product into a platform is not for the faint of heart. But, how do you know if it is ready to scale? Anthony Pierri gives a solid 5-step decision tree that you need to consider before transitioning into a platform. 🌳

Until next time folks! Missed our earlier coverage? Binge read it now:

1. What to do if your deal is stuck with the CFO? ✌️

2. 3 Things you can do to boost sales 🌳

3. How YETI built a $1.4 Billion brand 💥

4. 5 Proven Customer Success Tips To Fight Recession 😎

5. Sam Altman: Identify a market that takes you up the elevator ⚡️

6. Sell ugly carrots and bruised bananas for $386M

7. One-man army 🥷

Peace and Love 🙏

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Banner picture credits goes to Omid Armin.