More sends, more volume, more hustle?

I’ll be honest with you.

For months, our cold emails got nothing.

Zero replies.

Zero meetings. It got so bad, we thought the problem was the sales team

But here’s the truth: the team wasn’t the problem.

The way we were doing outreach was.

We were sending generic emails, with no context, no data, and no reason for anyone to care.

Then we found Clay. And everything changed.

Clay let us stop guessing and start using insights.

Suddenly, every email had context, every line was backed by data, and prospects started replying.

The Transformation with Clay

Here’s how it works in practice:

1. Traffic Drops & Blog Gaps

Let’s say Clay sees that a company’s website traffic is slipping in Semrush, and their blog hasn’t been updated in months.

That’s a red flag.

Clay doesn’t just sit on it — it instantly turns that into an email:

“Your visits are down X% over the last three months, and your blog hasn’t been touched since April. Here’s how we helped [Case Study] fix that.”

That kind of message gets replies fast because you’ve shown them a problem they already feel.

2. Paid Ads Performance

Or maybe the company is spending on ads, but the results look off.

Clay will call it out:

“570 clicks last month — but are those turning into pipeline?”

Then it backs it up with proof, like how Hyperverge 4x’d their MQLs in just 21 days.

Suddenly, your email isn’t just another sales pitch. It’s a reality check.

3. Competitor Wins

And if there’s nothing else, Clay checks the competitive landscape.

If a rival is dominating AI Overviews, Clay flags it and prompts you to send a FOMO-driven message:

“Noticed your competitor is leading the AI Overviews in your space. Want to see how you can catch up?”

That curiosity hook is hard to ignore.

When you put it all together, every email feels researched, relevant, and human — the kind of note you’d write if you had the time to dig deep into every account yourself.

And that’s why, for the first time, people started answering.

How you can use it too:

Start with your prospect list 

Upload company domains and LinkedIn URLs into Clay.

This gives you a clean foundation of who you want to reach.

Add real context 

Use Semrush to pull traffic data (visits, organic vs. paid, trends) and LinkedIn to validate contact details.

Now you’re not just emailing; you’re emailing with insights.

Set smart triggers 

Each trigger becomes a signal for a timely email. Tell Clay what to watch for:

• traffic dropping over 3 months,

• no new blogs in weeks,

• ads running but clicks not converting,

• competitors dominating AI Overviews.

Write with Claygent 

When a trigger fires, Claygent auto-writes a short, sharp email that highlights the issue and backs it up with proof.

We recently did a clay webinar to help companies automate outreach that is sensible and personalised for their prospects.

If you are interested to learn about it, you can check it out here.

The New Way to Do Outreach

The old way of cold outreach was a numbers game: send more, hope more stick. But that doesn’t work anymore.

Buyers expect context, timing, and proof — and that’s exactly what Clay gives you.

With Clay, you’re not just sending emails. You’re sending the right email, to the right person, at the right time.

So the question isn’t whether people will reply.

It’s: what conversations could you be starting today if you had the right signals?

Until next time,

Karthick Raajha.