Everyone’s using AI for Content

I made a ₹30,00,000 mistake, and it ended up being one of the best lessons in content marketing I could have learned.

It wasn’t about the budget, the tools, or the traffic.

The real mistake was simple: relying too heavily on AI-generated content without any real thought behind it.

Let me explain.

I was juggling client work, scaling my agency, and pushing hard on our SEO efforts.

The goal was clear: build authority, drive traffic, and convert leads.

I hired a marketer I trusted, someone sharp and confident.

I handed over control.

He built a team and decided to use AI for content creation—no editing, no strategy, just generating content at scale. 

The result? 

Over 400 blogs in three months.

On the surface, it looked like we were winning.

But the reality?

We barely saw 200 visits.

No leads. No conversions. Just a lot of fluff.

So, what went wrong?

AI-generated content was quick, but it lacked any real value.

It didn’t address challenges. It didn’t offer unique perspectives.

It was filled with generic phrases and surface-level insights, content that didn’t speak to the reader's real problems.

But here’s the good news:

I’ll walk you through our content creation blueprint, showing you how we leverage AI to produce value-driven content that not only ranks well but also generates leads and delivers measurable results.

The Blueprint for Creating Content that Converts

Step 1: Craft a Comprehensive Outline Based on Top-Ranking Blogs

Before you start writing, the first step is to create a strategic outline. 

Here's how you can structure this process to ensure your content guides and converts:

1. Research Top-Ranking Blogs:
   The first thing we do at RevvGrowth is to analyze the top-ranking content for our target keywords. Here's what we look for:
   

   • Content Structure: Identify the structure of the best-performing blogs. What headings do they use? How do they organize their thoughts?
     

   • Depth of Information: Does the blog just skim the surface, or does it go deep into the topic? We aim for thoroughness.
     

   • Content Gaps: Are there any crucial angles or details missing from the content? These are the areas we focus on to set our content apart.
     

2. Build a Detailed Outline:
   Based on the insights we gather, we then create a detailed outline for our content. This ensures that:
   

   • Clear Headings and Subheadings are used, making the content easy to skim and digest.
     

   • Every Key Angle of the topic is covered. We don’t just focus on one narrow aspect; we address everything that could be relevant for the reader.
     

   • Content Gaps: We make sure to fill in any missing pieces that other blogs may have overlooked. This is where your content becomes more valuable and comprehensive.
     

3. Cover All Buyer Stages:
   A great outline should guide your readers through their entire buyer journey. We ensure that:
   

   • The Right Stage is targeted—whether they’re at the awareness, consideration, or decision stage.
     

   • Actionable Insights are provided throughout, helping them move closer to a decision.

Step 2: Dive Deep into Research

Research is the backbone of any piece of meaningful content. Here’s how you can make sure your content is built on a solid foundation:

1. Find Credible Sources:
   We never rely on surface-level information. Instead, we gather data from trusted, credible sources, such as:
   

   • Industry Reports: These provide valuable market insights.
     

   • Surveys and Case Studies: Real-world examples back up our claims and add authority.
     

   • Expert Quotes: When we can, we include quotes from SMEs to add credibility.
     

2. Use Alternative and Hidden Sources:
   We also dive deeper than traditional sources. Here’s how:
   

   • Explore Reddit threads, Quora discussions, and Medium posts to gather real user experiences.
     

   • Reach out to industry professionals or customers directly to get their first-hand feedback.
     

3. Organize Your Research:
   Once we have all the data, we organize it in a way that aligns with our outline. This ensures that no critical insights are missed and that everything flows logically.

Step 3: Write the First Draft (Don’t Worry About Perfection)

When it’s time to start writing, don’t aim for perfection. Instead, focus on getting ideas out of your head and onto the page. Here’s how we do it:

1. Focus on Getting Ideas Down:
   In this phase, it’s all about organizing your thoughts based on your outline and research. Don’t stress over grammar or perfection. Just get the content out, knowing you’ll polish it later.
   

2. Use AI to Enhance, Not Replace:
   At RevvGrowth, we use AI to enhance our writing—not replace it. Here’s how we do it:
   

   • SEO Optimization: AI helps us ensure the right keywords are used.
     

   • Language Improvement: AI suggests ways to make our content more engaging and readable.
     

   • Content Enhancement: It helps us find additional insights or examples to include, ensuring we’re providing as much value as possible.

Step 4: Polishing the Draft

Now that the messy first draft is complete, it's time to polish the content and make it ready for publication. This process is where we take the content from good to great:

1. Self-Editorial Checklist:
   Before sending the draft for review, our writers use a self-editorial checklist to make sure the content is:
   

   • SEO-optimized (keywords used appropriately, headings aligned with search intent, meta descriptions added).
     

   • Clear and concise (removing fluff or unnecessary jargon).
     

   • Engaging (ensuring the tone is conversational and interesting).
     

2. Content Head’s Editing:
   After the initial self-edit, the content head takes over and ensures the content aligns with the brand voice. The content head will:
   

   • Tighten up the language to make it clear and direct.
     

   • Check for flow and coherence to ensure the reader has a seamless experience.
     

3. Feedback Loop:
   After the content head’s edit, it’s sent back to the writer for further tweaks. 

The writer will address any edits and then send it back for a final review. 

This back-and-forth continues until the content meets our quality standards.

Step 5: Final SEO and Readability Checks

Before you hit publish, conduct a final SEO and readability review. This ensures that the content isn’t just good, it’s optimized for ranking and user experience. Here’s how we do it:

1. Final SEO Review:
   

   • Strategic Keyword Placement: We ensure keywords are naturally incorporated into the headings and body.
     

   • Meta Description: It should be click-worthy and aligned with search intent.
     

   • Internal Links: Are we linking to relevant content within our site to enhance user experience?
     

2. Readability Check:
   We also ensure that the content is:
   

   • Easy to skim with bullet points, subheadings, and short paragraphs.
     

   • Speaking to the audience at the right buyer stage, whether it’s awareness, consideration, or decision.

Step 6: Publish and Track Performance

Once everything’s perfect, it’s time to publish and track performance. This helps us understand how well the content is doing in terms of ranking, engagement, and conversions.

1. Track SEO Performance:
   Using tools like Google Analytics and Ahrefs, we keep an eye on the content’s ranking progress and traffic performance.
   

2. Iterate:
   Based on the data, we make adjustments to the content. If something isn’t working, we tweak the strategy and improve the content to ensure better results.

Transforming Content Mistakes into Growth

Creating impactful content isn't just about the number of posts you publish, it's about how much value they deliver.

It’s easy to get caught in the rush to produce more content.

But the real difference lies in crafting content that resonates with your audience and moves them through their buyer journey.

Now that you’ve got our blueprint, the next step is to put it into practice.

Whether you're producing blogs, case studies, or landing pages, remember that intent and strategy will always outweigh volume.

Your content has the potential to be a powerful engine for business growth, make it count.

Until next time,

Karthick Raajha.